Buying a ready made logo design can be an easy task if you know how to approach it. Here are some ideas on how to find a great logo for your business.
Define your filter criteria
This may seem like a no brainer, however, many people ignore this step. As the famous Dr. Pasteur put it: “
Fortune favors the prepared mind”. The same can be said in regards go finding a great logo.
Here are a few questions to help you get started:
- Am I looking for a horizontal logo or a vertical one?
- Do I want a modern, classic or a very specific look? (Specific in this case means that the symbol in the logo describes the business and one can easily understand what the business is about by looking at the logo).
- Do I want a very simple looking logo or a very detailed one?
These are just a few ideas to help you narrow down some possible candidates for your logo. You should have at least two of these criteria to help you filter down the results. However, be flexible about it. These questions are meant to help not to restrict your search.
How to do the actual search
Time is essential in doing any research. If you take too much time, you will never end up having a logo. If you decide too quickly, you may end up with the wrong logo. It’s also important to set a deadline for your research and put time aside specifically for this. Here are a few tips on how to search for your logo:
1) The search bar
You can use the search bar to perform various searches – you can either search for a shape, a keyword or an idea. Don’t stop at one search. Bookmark some logos you like, and do a few more searches until you end up with a few good logos.
2) Related logos
On each logo design page on the site, there are two related logos areas – “More logos by…” and “You may also like”. Both these suggestions may come in handy when trying to find something similar to the logo you are viewing.
3) The sorting options on the logos for sale page
One handy feature on the sorting options is “Surprise me”. The option randomly creates a listing that mixes every criteria and gives you a unique listing. You can discover great logos just by using this feature.
On this page, you can also sort and search in the same time. First perform a search and then sort the listing. Here’s an example listing that searches for the keyword “love” and it’s randomly sorted.
4) Create a logo shortlist
Now that you know know how to find great logos you can start creating your shortlist. You can use either word document or a spreadsheet. Make sure you include a few comments with each logo (either advantages / disadvantages or I like / I don’t like, type of list).
Once you narrow your selection to a few logos, run them by your coworkers, friends and family and get some feedback.
Don’t focus on the colors when choosing a logo. Since color and text changes are included in the price, focus on the shape of the logo. After you purchase the logo you can change the colors in the logo.
Buying the logo
In most cases it’s just as easy as going to the logo page and adding it to cart. In other cases, the logo you like may have an additional option called “Make an offer”.
If the logo is above your budget or you want to try and save some money, click on that link, create your offer and wait for the designer’s input. If the offer you make is reasonable you may end up paying less for the logo you like. However, if you really like the logo and you want it, I suggest you use the “Buy now” options. That’s an instant option and since the logos we sell are unique, you will be the sole owner of the logo. The same is true for the “Make an offer” case, however, since it’s not an instant purchase and involves an action on the designers part, someone else can buy the logo before you offer can even be reviewed.