Strong Logos is an online logo design marketplace. It lives and breaths the air of Google, Yahoo and Bing. Most of our traffic comes from the main search engines. Without that traffic, selling logos online would be a very difficult thing to do.
There are quite a few elements that we had to put in place to make sure the site is and stays optimized. This job is never done though. SEO (search engine optimization) is an ongoing task. It basically tries to smooth the path between the user and the logo they are looking for.
When we approve logos, we usually check the categories the designers are choosing but we also take a closer look at the tags they use. There are cases, when the logo design added in the store is a generic one. The designers try to add every possible keyword that represent a possible use for the logo missing a very essential point. In most of the cases, a client will search for specific things like color or shape.
Be specific and selective
When choosing the tags for a logo design, it’s good to be specific. If your logo uses colors, don’t list all the colors in the logo, include the main ones. If you logo uses a specific shape, list it. You would be surprised on how many people search for color and shape.
Write for the buyer not for the search engine
Let’s say a potential buyer lands on a page and sees your logo. Sure, it’s a generic logo and it can be a good fit for a lot of things. He likes the colors, the icon, but he’s not yet convinced about it. He tries to find that assurance that he’s looking at the right things and he tries to read the description of the logo.
Instead of finding an assurance that he’s on the right track choosing this logo, he’s welcomed by a long list of keywords. Sure, one of these keywords may be exactly what he’s looking for. Without an explanation for it, though, he will just pass on and look for a different logo.
Here’s a good example that follows this rule:
Sell an idea not just a logo design
Your logo looks amazing. It’s fresh, modern but it lacks a proper description. If you were asked by the client — why should I buy this logo? What does it stands for? What would you answer? If you can write that answer in one sentence, for each of your logos, you are one step ahead of your competition.
Below is a logo that is a good example of a good logo description.
We wish you good luck with selling your logos and we hope these tips will help you increase your logo design sales.