One common choice for a new business that searches for a logo is the initials logo design.
There are mainly five types of logo designs:
- Symbol / Icon based logo design, where the main focus is the icon and most of the times the whole logo is just a symbol. (Shell, Apple, Mercedes, etc.)
- Initial logo design / letter based logo, where the logo is based on an initial in the name of the company or it combines the initials to make the logo. (HP, General Electric logo, etc.)
- Word-mark logos, where the logo is in fact the name of the company, usually using a custom font. (Facebook, google, etc.)
- Combined logos, are usually logos that have both a symbol and the name of the company, or, the initial symbol (based on a letter) and the rest of the name displayed to become a single entity.
- Emblem logos, that contain the name and other important business related info like the established date, location, etc., all displayed in a very compact and powerful symbol.
Each of the above logo design options has benefits and deficiencies. We will focus in this article on the second type of logos – the initials logo designs.
Advantages of the initials logo design
When choosing a logo that uses an initial from your company name, you can be sure that the logo will be quite unique. In practice, many designers take the first letter in the company name, or they combine the initials to make the logo, and they try to create a custom looking symbol based on that letter to match the industry and the desired audience for the particular case of the business looking for that logo.
Even if the described method manages to create a level of logo uniqueness, there are cases when you will be able to easily find a similar logo design with a quick search engine query. The secret to the success of these initial based logos is to make sure the symbol resulting from the design process is unique enough for the logo design client.
Logo Design Examples
This logo is a great example of a possible unique logo. Currently the logo is for sale on Strong Logos. The letter A in the logo is generic enough to be used for various purposes, and unique enough to create the base for a great corporate identity.
The logo is another great example of a smart use of a letter, in our case the letter Z. The letter is easy to identify but the logo treatment of the symbol is unique enough to really help the buyer of this logo to stand out from the crowd. Since the logo will be sold only once, the buyer gets a lot of value with this strong and unique logo.
A perfect example of a simple but very effective logo design, the currently for sale logo is amazingly uncomplicated yet it holds a very powerful message.