In a very nice infographic, Kate Taylor from Entrepreneur shares an infographic about the meaning of the color in the logo design world. She takes a look at how choosing a color influences other people’s perception about your business.
By looking on how big businesses use color in their logos, we can draw some conclusions for our businesses too. Some business like Youtube and Red Bull, use red for their logos, to emotionally engage users with their brand. Other businesses like McDonalds and Ferrari use yellow to suggest freshness, joy and energy.
By using blue, like Samsung and Ford do, you associate your business with calmness, confidence and stability.
The use of color in logo design